Aswekeepsearching Steps It Up With A New Band Identity, Ahead Of Their Third Album Launch ‘ROOH’

Aswekeepsearching

Among India’s only Hindi post-rock bands, Aswekeepsearching (AWKS) has had a lot going on behind-the-scenes. Starting early this year, the band has been working to amp-up their image and this week, announced their edgy new four – member outfit and logo.

The band’s latest quartet will comprise of Uddipan Sarmah (Guitar/Vocals), Shubham Gurung (Guitar/Synth) Robert Alex (Bass) & newest member Sambit Chatterjee (Drums/Percussions). Moving on from their iconic ‘bird’ symbol, the band’s new logo will comprise of four lines, symbolic of their minimalistic identity.

Besides their visual identity, the band has also started a sustainable apparel and merch line called Zia, inspired by their second album, which launched earlier this year, in June.

The band’s shift in musical identity will be reflected in their upcoming album ‘ROOH’, scheduled to go live on September 27th. ‘ROOH’, meaning ‘soul’, is a musical adaptation of the band’s experiences, struggles, emotions & self-awareness over the years, and will see an increase in lyrics & vocals compared to the band’s usual instrumental-led identity.

Even ahead of their official album launch, the band decided to go down the unconventional route of taking a few of their new songs to their fans through listening sessions, in association with OnePlus, across the country, starting July. Having already completed the North and Northeast leg of the tour, these listening sessions will now make their way across West and Central India, in August.

Post Author: sagarthada

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